Who We Are

Joel Deceuster & Associates, LLC is a strategic planning and consulting company dedicated to helping businesses focus their objectives and strategies in order to achieve tangible bottom line results. We work with privately owned companies as well as non-profits looking to organize and focus their results on what’s truly important to their organization.

Joel Deceuster

Joel is the Founder and President of Joel Deceuster & Associates, LLC in San Jose, California. . For the past nine years Joel has coached small businesses, corporate teams and independent business professionals to create their visions and achieve their goals.

"My mission," says Joel, "is to help individuals and teams produce bottom line results – the kind that increase their sales, grow their business and allow them to have their best year ever, year after year." He developed the Focus Your Business Now! program to do just that, and serves as the primary strategic planning facilitator.

Prior to founding JDA, Joel spent 25 years as a sales and marketing executive for three of the world’s largest business-to-business publishing, exposition and research companies: International Data Group, CMP Media and Ziff-Davis. He has managed several multi-million dollar sales teams to achieve extraordinary results, and he is the recipient of numerous sales, marketing and customer service awards.

Then in the late 90's Joel and his partners launched Techrepublic.com, an online IT community. Having attracted over one million registered users, he and his partners sold Techrepublic in early 2000 to the world’s largest IT research and services company, The Gartner Group, for 93 million dollars.

"In those big, well-funded companies," explains Joel, "I benefited from the resources that were available to support the effective planning, team alignment, and accountability that leads to extraordinary results. I saw this as part of the advantage we had over smaller competitors."

“So when I left that environment,” he recalls, “I thought ‘Hey, nobody is offering these tools to small business, so there’s a huge need. And I’ve become quite good as a strategic planning facilitator and coach for putting it all into action.’ So that’s why I launched JDA. I get to do what I love and it has a huge impact for my clients. I’m having fun and helping companies grow. What could be better?”

Joel graduated with a degree in communications/advertising from Brigham Young University. He has been certified as a Franklin/Covey facilitator for The Seven Habits of Highly Effective People; a certified E-Myth consultant for the E-Myth Mastery Program for Small Business Owners and a certified Best Year Yet coach and franchise owner as well as a certified coach and consultant for the One Page Business Planning Company. As a business coach and strategic planning facilitator, Joel has worked with numerous organizations both large and small.

Joel is a member of Coachville, the world’s largest community of coaching professionals. In addition to his coaching and strategic planning facilitator activities, Joel is currently President of the BYU Management Society - Silicon Valley Chapter, and is an official Ambassador for the San Jose/Silicon Valley Chamber of Commerce. Joel also sits on the Business Forum Committee of the Silicon Valley Capital Club.

Joel lives in San Jose, California with his wife Madeline and is the father of six children and has nine grandchildren. All five of his sons are Eagle Scouts in the BSA where he served for 15 years as a scouting leader. He has a passion for raising roses with over 200 varieties planted in his garden. Joel is an avid hiker and an accomplished public speaker.

Contact Joel Deceuster today and put him to work to help focus your business now!